Terms
Terms of Use and Sale
Last updated: August 17, 2026
1. Purpose and acceptance
These General Terms of Use and Sale (the "Terms") govern access to and use of the Shiiift service, available at shiiift.ai and app.shiiift.ai (the "Service"), operated by Lorenzo Coullet, sole proprietor (entrepreneur individuel).
Using the Service means you fully and unreservedly accept these Terms. If you do not accept them, you must not use the Service.
2. Definitions
Provider: Lorenzo Coullet, sole proprietor, whose contact details appear in the Legal Notice.
User: any person accessing the Service, whether acting in a professional capacity or not, and whether on a free or paid basis.
Account: the User's personal space giving access to the features of the Service.
Plan: the level of access to the Service subscribed to by the User (Essential, Pro, Business, Enterprise, with Enterprise offered on a custom basis).
Content: all data, text, files, prompts, conversations, articles and other elements entered into or generated through the Service.
3. Registration and account
Registering for the Service requires creating an Account, either with an email address and password or through Google OAuth.
The User agrees to provide accurate, complete and up-to-date information. The User is responsible for keeping their credentials confidential and for all actions carried out from their Account.
The User must be at least 18 years old, or otherwise authorized to enter into contracts on behalf of a legal entity.
4. Description of the service
Shiiift is an AI-powered CMO agent platform that analyzes and improves brand visibility across acquisition channels (SEO, GEO, social media). The Service includes, among other things:
Analysis of a website's visibility across several language models (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok)
Strategic recommendations generated by a CMO agent
Creation of optimized content (GEO articles, LinkedIn posts, X threads, and similar formats)
Optional integration with Google Search Console
Competitor and topic tracking
The Service is provided on a SaaS (Software as a Service) basis, accessible through a web browser.
5. Plans and subscriptions
The Service is available through several Plans whose features, usage limits and prices are detailed on the Pricing page accessible from shiiift.ai.
The Provider may change the Plans at any time, subject to informing the affected Users. Changes affecting a Plan already subscribed to will apply only from the next renewal.
The User may change Plan at any time from their personal space. Moving to a higher Plan (upgrade) takes effect immediately. Moving to a lower Plan (downgrade) takes effect at the next renewal.
6. Financial terms
Subscriptions are billed monthly or annually, depending on the billing cycle chosen by the User at the time of subscription.
Payments are processed by Stripe Inc., a secure payment provider. The Provider does not store any banking data.
The subscription renews automatically at each due date by charging the registered payment method, unless the User cancels beforehand.
If a payment fails, access to the Service may be suspended after notice. If the situation is not resolved within a reasonable time, the Account may be terminated.
All prices are shown in euros. VAT is applied in accordance with the regulations in force.
7. Refunds and right of withdrawal
The Service is a digital service that is performed immediately upon subscription. Except where mandatory law provides otherwise, no refund, whether full or partial, is granted.
Where the User acts as a consumer within the European Union or the European Economic Area and benefits from a statutory right of withdrawal, the User expressly requests that performance of the Service begin immediately upon subscription and acknowledges that they lose that right of withdrawal once the Service has been fully performed. This is in accordance with Article L221-28 of the French Consumer Code and the equivalent national provisions transposing Directive 2011/83/EU.
Subscriptions are non-refundable, whether monthly or annual, in the event of:
A change of mind by the User
Non-use of the Service
A downgrade to a lower Plan
Early cancellation by the User
The User may cancel their subscription at any time from their personal space. Cancellation takes effect at the end of the current billing period, with no pro-rata refund.
The Provider reserves the option, at its sole discretion and without this constituting a right for the User, to grant a goodwill gesture in certain exceptional cases (for example, a major technical issue attributable to the Service that renders it unusable for a prolonged period).
8. User commitments
The User agrees to use the Service in line with its intended purpose and in compliance with applicable laws. In particular, the User must not:
Use the Service for illegal, fraudulent, defamatory or discriminatory purposes, or in a way that harms third parties
Attempt to access unauthorized parts of the Service or its infrastructure
Carry out reverse engineering, decompilation or mass extraction of data
Resell or redistribute access to the Service without prior written authorization
Use the Service to generate misleading or manipulative content, or content that breaches the terms of use of third-party platforms (Google, LinkedIn, X, and others)
Submit websites that do not belong to the User or that the User is not authorized to analyze
Submit copyright-protected content without holding the relevant rights
Failure to comply with these commitments may lead to immediate suspension or termination of the Account, without notice or refund.
9. Intellectual property
Service: all elements making up the Service (code, design, brand, logos, editorial content, database) remain the exclusive property of the Provider. Any unauthorized reproduction, representation, modification or exploitation is strictly prohibited.
User Content: the User remains the owner of the content they submit to the Service (URLs, prompts, instructions, and similar). The User grants the Provider a non-exclusive, worldwide license, limited to the duration of use of the Service, to process this content for the purpose of delivering the Service.
AI-generated Content: content generated by the CMO agent or the analysis tools (articles, recommendations, action plans, and similar) is made available to the User as part of their subscription. The User may use it freely for personal or professional purposes, it being specified that the Provider does not guarantee the absence of similarity with existing content, nor full intellectual property ownership over the generated content.
10. Data and privacy
The processing of personal data is governed by the Privacy Policy, which forms an integral part of these Terms.
The User acknowledges that using the Service involves transmitting data (URLs, content, prompts) to third-party language model providers (Anthropic, OpenAI, Google, xAI, DeepSeek, Perplexity), via OpenRouter. These transmissions are strictly necessary to deliver the Service.
11. Availability and maintenance
The Provider makes reasonable efforts to ensure continuous access to the Service, without guaranteeing 100% availability. The Service may be temporarily unavailable for reasons of maintenance, updates, or reasons beyond the Provider's control (a third-party provider outage, force majeure, and similar events).
The Provider cannot be held liable for interruptions, delays or malfunctions of the Service linked to third-party providers, in particular language model providers.
12. Liability
To the maximum extent permitted by applicable law, the Service is provided "as is", without express or implied warranty as to the accuracy, completeness, relevance or results obtained.
The analyses, recommendations and content generated by the AI are decision-support tools. The User remains solely responsible for how they use them, for the decisions they make on that basis, and for the content they publish or distribute.
The Provider cannot be held liable for:
Decisions made by the User based on the Service's recommendations
The direct or indirect consequences of publishing content generated through the Service
Changes to the algorithms of search engines, language models or third-party platforms
Any penalties imposed on the User by third-party platforms (Google, LinkedIn, X, and others)
Data loss resulting from force majeure or from the User's own fault
In all cases, the Provider's total liability, on any grounds combined, may not exceed the total amount paid by the User over the twelve (12) months preceding the event giving rise to the liability.
Nothing in these Terms excludes or limits the Provider's liability where such exclusion or limitation is not permitted by applicable law, including liability for fraud, for gross negligence, or for death or personal injury caused by negligence.
13. Suspension and termination
By the User: the User may cancel their subscription at any time from their personal space. Cancellation takes effect at the end of the current period, with no pro-rata refund (see Article 7).
By the Provider: the Provider may suspend or terminate the User's Account, without notice or refund, in the event of a breach of these Terms, in particular fraudulent use, non-payment, or conduct that harms the Service or third parties.
Following termination, the User loses access to the Service and to their content. It is the User's responsibility to export their data before termination takes effect.
14. Changes to the service and to the Terms
The Provider may change the Service, its features, its Plans and these Terms at any time.
In the event of a substantial change to the Terms, the User will be informed by email or through a notification within the Service. Continuing to use the Service after such notice constitutes acceptance of the new terms.
If the User does not accept the new terms, they may cancel their subscription under the conditions set out in Article 13.
15. Governing law and jurisdiction
These Terms are governed by French law.
In the event of a dispute, the parties will make efforts to reach an amicable solution. Failing an agreement, and subject to the mandatory provisions applicable to consumers, the competent courts will be those of the jurisdiction where the Provider is established.
In accordance with Article L612-1 of the French Consumer Code, a User who is a consumer may use a consumer mediator free of charge to seek an amicable resolution of the dispute.